On the evening of October 5, 2009, CNBC ran a program called “The New Age of Walmart”. In the program, reporter Dave Farber examines Walmart’s efforts to reinvent itself via new leadership, eco-friendly policies and store overhauls.
Within the first 4 minutes of the hour long segment we see a group of Walmart real estate analysts climb into a van and begin an on-site inspection of an available property. The tools they use on their trip? A large thematic map showing pertinent demographic hotspots generated from within the AnySite application, one of Pitney Bowes Business Insight’s powerful predictive analytic site selection and market optimization software solutions.
What follows is a rapid pace discussion of the core demographic considerations that the team must assess when examining a proposed location for development. They also examine the competitive environment and the traffic volumes for a given location.
Although not discussed in the program, the AnySite solution makes demographic and geographic information about competition and the community readily available to companies through an easy-to-use interface. It is thrilling to witness the power of AnySite’s site selection capabilities in action. [View the show]
Title: The New Age of Walmart
Date: 10/05/2009
Time: 9:00pm
Aired On: CNBC
Estimated Audience Number: 149,165